What an interesting term! Eco Bounty is used to refer to brands that engage in the epic quest for a sustainable society.
Engaging in sustainability that creates 'Eco Bounty'can be profitable for enterprise for a number of reasons -
Sustainability is all about cutting out unnecessary inputs
Early adopters that make the effort to meet or exceed stringent environmental guidelines are more likely to come up with innovative ideas and designs giving them an edge on the competition
Increasingly, the public are going 'green' and will support corporations that reflect their new environmental ethic
Radical new technological advancements create significant opportunity for new products and services that are essentially green
Recognise this 'big shift' and position your business to take advantage of a new paradigm.